Member benefits, such as lower prices and earning loyalty points are a major factor considered by shoppers when buying products online. Today we’re adding support for defining loyalty programs under Organization structured data combined with loyalty benefits under Product structured data.

As part of our ongoing efforts to simplify the Google Search results page, we will be phasing out support for a few structured data features in Search. We regularly evaluate the usefulness of Search features, both for users and website owners.

We hope you’re as excited about Search Central Live Deep Dive APAC as we are! With just a few weeks to go, we wanted to share an exciting experiment that we’re planning to run at the event, and introduce our community speakers. Let’s start with the experiment.

We’re excited to announce the launch of the new Search Console Insights report. The new report offers even more insights and a deeper integration with Search Console’s Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your site’s performance, and provide more ways to explore

We’re excited to announce the Google Trends API alpha test. This new API will help Researchers, Journalists, and Developers to understand Search behaviors and patterns. While Trends data is available through the Trends website, the API provides new ways to use the data inside your organization in a scalable way.

We’re very excited to announce that Search Central Live is coming back to Ciudad de Mexico on September 25! Following successful events throughout the world earlier this year, we’re continuing our mission to helpyou enhance your site’s performance in Google Search.

As part of our broader APAC plan, which includes new Deep Dive events and two local language editions, we are happy to announce the details for our Chinese language event: Search Central Live Hong Kong!

Get ready, Japan! We’re thrilled to announce the return of Search Central Live Tokyo on Nov 7, 2025! If you are fluent in Japanese and are interested, read on! We’re bringing back all the elements you loved, with even more opportunities for you to shape the experience.

When shoppers are online, knowing which store to buy from can be a tough decision. The new store widget powered by Google brings valuable information directly to a merchant’s website, which can turn shopper hesitation into sales. It addresses two fundamental challenges ecommerce retailers face: boosting visibility and establishing legitimacy. The widget helps you attract